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The Proposal of Company Marketing Mix
Kaňa, Vojtěch ; Svobodová, Pavla (referee) ; Kaňovská, Lucie (advisor)
The main aim of this thesis is to analyze the marketing mix of company AUTOMARKET TRUCKS Ltd. The thesis is divided into three main parts. The first part defines the basic theoretical concepts in terms of marketing. The second part presents truck center itself, discusses its customers and the markets where the company operates. The last part contains the proposed changes in the marketing strategy of the company.
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Marketing Plan of the Aircraft L410 NG from Aircraft Industries, a.s.
Juráková, Hana ; Mertl, Tomáš (referee) ; Chlebovský, Vít (advisor)
This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.
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Marketing Mix of Company DOG production s.r.o.
Bartáková, Veronika ; Tomeček, František (referee) ; Mráček, Pavel (advisor)
Subject of the bachelor thesis „Marketing mix of the company DOG production“ deals with the analysis of individual instruments of marketing mix and suggestion of suitable recommendations and improvements based on the analysis. The thesis consists of three major parts. The theoretical part analyses basic terms of marketing. The practical part focuses on analysis of the company DOG production s.r.o., its mission, undertakes the analysis of individual instruments of marketing mix, specification of relevant market where the company is operating and defines an international market where it is going to operate. My bachelor thesis is aimed at defining the right marketing decision-making on ground of results of the company analysis.
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The Proposal of Company Marketing Mix
Kaňa, Vojtěch ; Svobodová, Pavla (referee) ; Kaňovská, Lucie (advisor)
The main aim of this thesis is to analyze the marketing mix of company AUTOMARKET TRUCKS Ltd. The thesis is divided into three main parts. The first part defines the basic theoretical concepts in terms of marketing. The second part presents truck center itself, discusses its customers and the markets where the company operates. The last part contains the proposed changes in the marketing strategy of the company.
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Marketing Mix of Company DOG production s.r.o.
Bartáková, Veronika ; Tomeček, František (referee) ; Mráček, Pavel (advisor)
Subject of the bachelor thesis „Marketing mix of the company DOG production“ deals with the analysis of individual instruments of marketing mix and suggestion of suitable recommendations and improvements based on the analysis. The thesis consists of three major parts. The theoretical part analyses basic terms of marketing. The practical part focuses on analysis of the company DOG production s.r.o., its mission, undertakes the analysis of individual instruments of marketing mix, specification of relevant market where the company is operating and defines an international market where it is going to operate. My bachelor thesis is aimed at defining the right marketing decision-making on ground of results of the company analysis.
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|
|
Marketing Plan of the Aircraft L410 NG from Aircraft Industries, a.s.
Juráková, Hana ; Mertl, Tomáš (referee) ; Chlebovský, Vít (advisor)
This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.
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